Understanding Zariya
What?
Zariya is what its name suggests – “means”. It’s a means to connect non-profits with the biggest resource of our country – its people. At Zariya we aim to provide non-profit organization with progressive and innovatory communication so that they can connect to their various audiences – funders, corporates, other non-profits and responsible citizens of this country. We aim to enhance the presence of non-profits in their various communication channel through clear and creative messaging, better representation of data and simpler message of advocacy.
Why?
We at Zariya believe that communication should not just remain an arm of a non-profit, it should grow beyond it. As we move into a world of social media, where everything and everyone is accessible, non-profits have the scope to reach out to the world in a much better way than before. Talk about advocacy or networking, the benefits of utilising digital channels are exceptional. There are more socially conscious youth and young adults now than ever on social media who can be the torch bearers of the different causes that non-profits advocate.
How?
By being out there more. Yes, the concern is understandable. Digital channels like social media do seem a bit extravagant for non-profits sometimes. There is apprehension about how much should non-profits be out there. Should they start making things like reels or snaps? Does it undermine the work that non-profits are doing? Yes, we have answers to all these questions. The world is accessible through all these channels and there is always a responsible way to put yourself out. Trust us! We’ll help you achieve that.
Wh0?
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Who are we?
We are communication professionals having years of experience working in the development space. We understand the empathetic and sensitive approach required for non-profits while they are communicating with their audience. We also are a group of trendy people connected with everything that is happening across the world and everything that is trending. We also believe in our heart that the socially conscious youth of this country can greatly benefit by connecting with non-profits and vice versa.
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Whom do we cater to?
Non-Profits! Duh! Yes, we do cater specifically to non-profits but also if you are a funder, CSR group and anything related to it. We specialize in amplifying your voice, so if your voice is strong, we are right behind you. We want to work with non-profits across India, wherever you are located. We will enter the jungles to reach out to you if you reach out to us first!
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Collaborative
In our experience of working with non-profits, we have seen the beauty of collaborations. Non-profits working in a harmonious relationship with other non-profits, donors, and CSRs are the best performing. Our approach to communication is similar. We can help you identify organizations to partner with, donors & CSRs to support you, people for volunteering or working with you, and other groups who can support you in offline and online initiatives and campaigns.
Sensitive and Empathetic
We value your sensitive and empathetic approach toward your client. Our initiatives with your organization will be built on this value and proper steps would be taken to safeguard that.
Modernistic
Its undeniable that if we do not keep in touch with the technology in this world, we can soon become obsolete. We are a bunch of teammates talking over the latest trends over each sip of coffee. We know the trends and we know how to utilize that in the most sensitive approach possible.
Feedback Driven
In the world of technology, when you have to catch up to the ever-changing world it is important that you put your content out there in the shortest time possible. To make sure this results in the best possible outcome for your communication, we ensure feedback systems in place. We also ensure that each and every part of your non-profit is involved in the feedback mechanism.
Customized and Contextual
Even while working in similar causes, non-profits usually work with different methodology. Good Communication for a non profit is meant to reflect this distinctive approach. It should also vary according to the audience, the demography and the motive for the communication. Our team ensures that Zariya provides customized and contextual approach for providing communication.
Why Choose Zariya?
Because we care! Yes we do! We care that your message reaches to the socially conscious youth of this country. We care that your non-profit also has the platform to access equal resources. We care that people understand the good work your non-profit is doing and they would want to associate with you.
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Social Media Strategizing
02
Pitch Deck and Presentation
03
Emails and Newsletters
04
Print and Digital Media
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Website and Blogging
06
Capacity Building
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